How to create and launch your first LinkedIn campaign in Nuvia

A campaign lets you send messages at scale to a list of contacts via WhatsApp, LinkedIn or other channels.

Available on: all plans.

Who can do it: any user with permission to view campaigns.

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What you need before you start

• At least one connected LinkedIn account

• A contact list with the LinkedIn column filled in

Step 1 – Start creating the campaign

1. In the side menu, click Campaigns

2. Click New Campaign

3. Fill in the Campaign name field (up to 100 characters). E.g. “Enterprise Prospecting Q1”

4. Select the Campaign type – choose LinkedIn for your campaign

5. Click Next

Step 2 – Define the audience

1. For the activation type, select Manual (for your first campaign, start with manual activation)

2. For the audience source, select List

3. Choose the contact list to use as the audience

4. In the side panel, check the audience preview showing the number of eligible and ineligible contacts per channel

5. Optionally, turn on Ignore business hours if you want to send outside the default hours (8 a.m. to 6 p.m., Monday to Friday)

6. Click Next

Step 3 – Set up the message sequence

1. Click Add step to create the first step of the campaign

2. For each step, set up:

   • Message – type the text to send. To personalize the message, use variables by typing var_ and selecting the option you want from the list.

   • Interval – set the wait time between this step and the next one (if there's more than one step)

   • Who will receive the contacts' replies:

     • AI agent – replies are handled by the Smart Funnel set up on the channel

     • Human agent – replies go straight to the team's inbox

3. Use the preview in the side panel to see how the message will look with a contact's real data. Move between contacts using the Previous and Next arrows

4. If you want, add more steps by repeating the process

Step 4 – Launch the campaign

1. On the summary screen, review all settings: name, channel, audience, steps and variable mapping

2. Click Launch campaign

3. Confirm in the dialog that appears

4. The campaign status changes to Active and sends start being processed

Frequently asked questions