Dynamic audiences let a campaign automatically select contacts based on filters and conditions, instead of relying on a fixed static list.
Available on: all plans.
Audience types
| Type | Behavior | Best for |
|---|---|---|
| List (static) | Fixed set of contacts | One-off campaigns |
| Funnel | Contacts from a Smart Funnel, optionally by stage | Campaigns tied to the pipeline |
| External (CRM trigger) | Contacts added in real time through CRM events | Automated campaigns |
Static audience (list)
-
Select Manual activation
-
Choose From a list
-
Select the list in the dropdown
-
Check the preview (eligible vs. ineligible)
Audience from a funnel
-
Select From a funnel
-
Choose the Smart Funnel
-
Optionally, select a specific stage and apply advanced filters
External audience (CRM trigger)
To use this audience, make sure HubSpot is connected, in Apps.
-
Select External trigger activation
-
Set up the event: contact created, deal created, lead updated, etc.
-
Optionally, apply advanced filters
Available events
| Event | When it fires |
|---|---|
| Contact created | New contact in the CRM |
| Contact updated | Data changed |
| Deal created | New opportunity |
| Deal updated | Stage change |
Advanced filters
-
Click Advanced filters
-
Add conditions on contact fields
-
Combine them with AND or OR logic
-
The preview updates in real time