Available on: all plans.
Who can do it: any user with permission to manage campaigns and templates.
What you need before you start
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A Meta account (Facebook/Instagram) connected to Nuvia
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Access to create and edit message templates
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An understanding of your target audience and when they're active
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Personalization variables set up (customer name, product category, links, etc.)
Recommendation 1: Optimize send time between 8 a.m. and 12 p.m.
Messages sent in the morning usually get higher read and click rates. The 8 a.m. to 12 p.m. window is considered ideal to maximize engagement.
How to implement it
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In the message template, set the preferred send time
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Review your past engagement metrics to find your audience's peak activity
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Test different times within the 8 a.m.–12 p.m. window and compare the results
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Use the data you collect to adjust future campaigns
Tip: Track engagement rates in real time. If you notice significant drops outside the 8 a.m.–12 p.m. window, move your sends to that period.
What to do
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Regularly monitor engagement rates by time of day
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Schedule promotional messages and announcements for the morning
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Test small timing variations to find what performs best for your audience
What to avoid
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Overloading users with frequent messages, especially in the late afternoon or evening
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Ignoring past engagement data when setting times
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Sending important messages during low-activity windows
Recommendation 2: Start with strong, direct openings
The first line decides whether the message gets read. Start with a friendly greeting, get straight to the point, and add an emoji or punctuation for visual impact.
How to implement it
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Write a short, personalized greeting (10 words max)
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Include the benefit or subject of the message right away
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Add 1-2 relevant emojis to boost visual appeal
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Make it clear why the user received the message
Elements of a strong opening
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Personalized greeting: Use the recipient's name with #{{customer_name}}
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Immediate value: Explain the benefit in the first 15 characters
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Visual punctuation: A well-chosen emoji raises the click rate
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Context: Explain why the message was sent
What to do
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Start with a quick, friendly greeting to set a warm tone
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Personalize the message with the recipient's name and data
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Use emojis strategically to highlight benefits
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Be direct and concise in the value proposition
A good example to consider:
What to avoid
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Starting the message with long or generic sentences
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Using too many emojis or punctuation marks (more than 3 emojis in the opening)
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Not explaining why the message was sent
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Leaving the value proposition for the end of the text
Example of what to avoid:
How to implement it
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Choose 1-2 emojis that represent the main subject
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Place the emoji next to the most important information
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Test different emojis on small groups to compare performance
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Write down which emojis work best for your audience
Recommended emojis by message type
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Confirmations: ✅, ✔️, 🎉
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Delivery/Shipping: 🚚, 📦, 🚀
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Promotions: 🛍️, 💰, ⭐
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Greetings: 👋, 😊, 🌟
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Information: 📍, 📞, 💡
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Urgency: ⏰, ⚡, 🔥
What to do
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Use emojis that fit the message and the target audience
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Add emojis to highlight calls to action
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Test the performance of different emojis before scaling
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Choose emojis that reinforce the desired emotion or action
A good example to consider:
What to avoid
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Using too many emojis (more than 1 emoji every 2 lines)
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Using emojis that are out of context or confusing for the audience
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Replacing clear text with emojis only
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Mixing many emoji styles in the same message
Example of what to avoid:
Tip: Emojis raise engagement by 25% on average, but quality beats quantity. One well-placed emoji is worth more than five poorly placed ones.
Recommendation 4: Use bold to highlight critical information
Bold text guides the reader's attention to the most important points. Use it strategically to make quick reading easier.
How to implement it
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Identify the 3-4 most critical pieces of information in the message
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Put that information in bold using text
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Don't format more than 30% of the total text in bold
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Stay consistent: if one date is bold, all dates should be
Information that should be bold
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Important dates and times
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Prices or discount amounts
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Product or promotion names
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Main calls to action
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Important locations or addresses
What to do
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Keep key details in bold to guide attention
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Use bold to create visual hierarchy
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Highlight information that requires immediate action
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Review the template on mobile to make sure it's readable
A good example to consider:
What to avoid
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Not formatting essential information
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Using too much bold (more than 30% of the text)
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Putting whole sentences in bold
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Leaving dates, times and amounts in plain text
Example of what to avoid:
Warning: On mobile devices, bold takes up more space. Test your template on a smartphone to make sure it doesn't hurt readability.
Recommendation 5: Use line breaks to improve readability
Continuous text is hard to read on small screens. Adding line breaks every 150 characters makes the content more accessible and increases the chances of it being read in full.
How to implement it
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Count roughly 150 characters before adding a break
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Always break after a complete idea, not in the middle of a sentence
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Test the template on a smartphone to check the formatting
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Add a blank line between different sections
Recommended break structure
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One break after the greeting and opening
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Another after the main body
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One to separate the call to action
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A final one for the sign-off or contact information
What to do
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Add line breaks to make visual reading easier
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Leave white space between blocks of text
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Test on mobile to make sure it looks well organized
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Use breaks to separate different types of information (date, address, contact)
A good example to consider:
What to avoid
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Long, continuous blocks of text
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A line break after every sentence (it makes the text look messy)
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Removing breaks to “save” space
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Ignoring how the message looks on mobile
Example of what to avoid:
Tip: The 150-character rule is a guideline, not a law. What matters is that the text has visual breathing room and is easy to read on a small screen.