Arthur Sorelli
Co-founder, CRO & CMO at Nuvia
Arthur Sorelli is a co-founder of Nuvia, where he leads revenue and marketing as CRO and CMO. He has more than 17 years of experience in growth strategy, digital transformation and revenue generation across Brazil and Latin America, with roles at Unilever, LATAM Airlines, Omnibees and Rakuten in consumer goods, SaaS, fintech and travel. He holds a degree in Marketing from FAAP and an Executive MBA from IBMEC. He writes about AI agents, prospecting and B2B sales.
- AI agents for sales
- B2B prospecting
- B2B marketing
- Revenue Operations
- Growth
- Go-to-market in Latin America
Articles by Arthur Sorelli
WhatsApp Business API Pricing 2026: Rates + AI Agent Costs
WhatsApp Business API pricing 2026: $0.025 per marketing message and $0.0034 per utility in the US, plus what a WhatsApp AI agent costs. Rates by country.
Black Friday WhatsApp Checklist + Text Message Templates
Black Friday WhatsApp checklist for online stores: a 2026 timeline, Meta pricing and messaging limits, and 9 text message templates for WhatsApp and SMS.
Omnichannel: channel integration to boost B2B sales
Learn what omnichannel means and how to connect WhatsApp, email, chat and phone in one operation to serve customers better and sell more in B2B.
Smart Nurturing and Follow-Up: How AI Builds Relationships That Convert in B2B Sales
Lead nurturing and follow-up with AI: keep every lead engaged with the right message on the right channel until they are ready to buy.
Prospecting & Email/Lead Verification Tools & Strategies: The Role of AI and Nuvia in the Future of B2B
B2B prospecting tools and strategies with AI: how to verify emails, validate leads and keep your database clean for better outreach.
Integration Between Digital Marketing and Sales: Data Usage and Personalized Communication to Boost Conversions
How to align marketing and sales with shared data and personalized communication to raise conversion and break down silos.
How to Build a Predictable and Scalable Sales Process with AI, Data, and Automation
How to build a predictable, scalable sales process with AI, data and automation: the 4 pillars and 6 steps to get started.
AI Agents in First Contact: Why 24/7 Is No Longer a Differentiator—It’s a Requirement
AI agents at first contact: why 24/7 replies are now a must and how the agent responds, qualifies and hands the lead to your team.
Outbound on LinkedIn with AI Agents: How to Scale B2B Prospecting with Real Personalization
How to run LinkedIn outbound with AI agents: invitations, personalized messages and follow-ups at scale, without losing the human touch.
Inbound Marketing with AI Agents: How Replying in 1 Minute Can Double Your Conversion Rate
Inbound with AI agents: why replying to a lead within a minute changes conversion and how the agent qualifies and books meetings on its own.
Smart Commercial Automation: How AI Turns Sales into a Continuous Growth Machine
Smart sales automation: what automating sales really means today and how AI turns your sales team into a growth engine.
Challenges for Sales and Marketing in 2026 and How to Prepare Teams
The sales and marketing challenges of 2026: AI skills, data quality, ethics and competition, and how to prepare your team.
Lead Qualification & Generation of Qualified Leads
How to generate qualified leads with data and AI: continuous enrichment plus fit, intent and priority scores before your team reaches out.
AI Trends for Sales and Marketing in 2026
The key AI sales trends for B2B: automated prospecting, personalization at scale, predictive scoring and how to get your team ready.
Definitive Guide: What 2025 Taught Us — and What 2026 Will Demand from B2B Marketing, Sales, and Prospecting with AI
What 2025 taught us and what 2026 will demand from B2B marketing, sales and prospecting with AI: data, speed, personalization and agents.
Revenue OS in Practice: How to Integrate Data, AI, and Execution for Predictable Growth with Nuvia
Revenue OS in practice: how to connect data, AI and sales execution in one system to make B2B revenue more predictable.
B2B Prospecting with AI and Hyperpersonalization
B2B prospecting with AI and hyper-personalization: how to find, enrich and reach every lead with the right message, at scale.
The New Era of Commercial Growth: Nuvia AI Agents ALLBOUND
The new era of commercial growth: allbound AI agents build lists, detect intent, talk on every channel and hand over warm leads.
What is a Revenue Operating System and Why It’s Redefining B2B Marketing and Sales
What is a Revenue Operating System (Revenue OS): the data, intelligence, execution and analytics layers that unite B2B marketing and sales.
AI Agents Allbound: The New Execution Force Connecting Marketing, Pre-Sales, and Sales in a Single Revenue Engine
What allbound means: how AI agents unite marketing, sales development and sales in one revenue engine, from first touch to CRM.
Why B2B is the Hot Topic Now
Why B2B is growing so fast and what AI changes in sales and marketing for companies that sell to other businesses.
The Revenue Brain: How Data Intelligence Powers the Revenue OS and Redefines Sales Performance
Data intelligence in sales: how clean, up-to-date data powers your Revenue OS, sharpens your ICP and cuts waste in prospecting.
AI Agents in B2C: How Real Estate Agencies, Dealerships, and Edtechs Are Using AI to Engage Customers and Boost Sales
How real estate agencies, car dealerships and edtechs use AI agents to engage customers, qualify leads and sell more in B2C.
AI Agents for Inbound
AI agents for inbound: reply to every lead instantly, qualify with context and hand ready-to-close opportunities to your team.
Nuvia confirms attendance at RD Summit 2025: the era of AI Agents has arrived
Nuvia was at RD Summit 2025 showing how AI agents handle service, qualify leads and sell on WhatsApp and other channels.
AI to Enrich Lead Lists
How to use AI to enrich lead lists with company, job title and contact data, and why it improves outreach and conversion.
AI Sales: Tool ≠ Solution
An AI tool won’t fix sales on its own. See what needs to be in place first (process, data and team) for AI to turn into real sales results.
AI Agents Are Shaping the Future of Communication — and Nuvia Is at the Forefront of This Transformation
AI agents are changing how companies talk to their customers on WhatsApp and other channels. See how Nuvia is leading this shift.
Leads fill reports. Pipeline fills the forecast.
A lead is not an opportunity. See why a qualified pipeline, not lead volume, is what fills your forecast, and where AI helps.
AI Agents for WhatsApp
AI agents for WhatsApp: how to serve, qualify and sell on WhatsApp, for inbound and outbound, without losing leads.
Why Generating Qualified Lead Lists with AI Impacts Your Performance
How to build qualified lead lists with AI and why it cuts manual work and raises conversion in B2B prospecting.
In Search of the Perfect Cadence: How Intelligence (Not Volume) Transforms B2B Prospecting
How to build the perfect prospecting cadence: channels, timing and messages that engage B2B leads with intelligence, not volume.
What Changes with AI in Lead Generation in 2025?
What AI changes in lead generation: relevance over volume, personalization at scale and always-on prospecting with AI agents.
Inbound or Outbound: Which Strategy Makes Sense for Your Company (and How Nuvia Can Help in Each Case)?
Inbound or outbound? Compare both strategies, see when to use each and how to combine them to build a predictable pipeline.
The Era of B2B Marketing
What has changed in B2B marketing and how AI transforms the way you attract, engage and convert businesses, with a practical case.
How to Create Safe LinkedIn Campaigns in Nuvia: Limits and Best Practices
How to run safe LinkedIn campaigns: invitation and message limits, automation best practices and what to do if your account is restricted.
Outbound 4.0: How Nuvia’s Intelligent Prospecting Platform Turns Lists into Real Opportunities
Outbound 4.0: how smart prospecting turns lists into real opportunities with data, intent signals and AI agents.
Scaling Qualified Lead Generation Efficiently: Eliminating Rework and Operational Waste
How to scale qualified lead generation without rework: where manual processes break and how AI agents remove the bottlenecks.
How AI Helps Identify Decision Makers, Users, and Influencers in the Buying Process
How AI helps you identify decision-makers, users and influencers in each account so you reach the right people.
How AI is Reshaping the Sales Funnel
How AI is reshaping the sales funnel: what changes at the top, middle and bottom of the funnel and why humans + AI win together.
The Era of AI Agents Has Arrived. You Want It. You Need It. Here It Is.
The age of AI agents is here: meet Nuvia’s agents that prospect, serve and qualify leads across channels, around the clock.
Why Should I Do Outbound Today? And How Does AI Help Me?
Does outbound still work? See why outbound prospecting is still essential in B2B and how AI makes it more precise.
Why Generating Qualified Lists Impacts Your Performance
Why qualified lead lists change sales performance: lower CAC, higher conversion and a predictable pipeline from the first touch.
How AI Agents Will Change the Game of B2B Prospecting
How AI agents change B2B prospecting: qualified lists, intent signals, personalized outreach and automatic follow-up.
Web Summit Rio Guide for Startups: Networking, Side Events and Insider Tips
A Web Summit Rio guide for startups: how to make the most of networking, side events and local tips to get around and enjoy Rio.
Find the Best and Most Accurate Leads with Artificial Intelligence!
How AI finds and prioritizes the most promising leads for your team, based on data, intent signals and your ideal customer profile.
AI Agents in Sales: Revolutionizing Customer Engagement and Revenue Growth
AI agents in sales: how they engage customers, qualify opportunities and grow revenue without growing headcount at the same pace.
How to Create a Smart and Fully Automated Sales Funnel
How to build a smart, automated sales funnel in 6 steps: audience, stages, lead magnets, automation, landing pages and CRM with AI.
Boosting Sales Productivity with AI Agents: Tools and Best Practices
How to boost sales productivity with AI agents: the essential tools and best practices to roll them out in your sales team.
How to Harness the Power of AI Agents in Your Business
How to put AI agents to work in your business: where they deliver results in sales and customer service and how to start safely.
We’ve Got a New Look: Discover Nuvia’s Rebranding
Nuvia has a new look: discover our rebranding, the new visual identity and what it says about our focus on AI agents.
Why Your Prospecting Needs to Be Hybrid: AI + Humans
Hybrid prospecting: what AI does best, what only your team can do and how to combine both to prospect at scale without losing quality.
What is ICP? Meaning, examples and how to define yours
ICP meaning: the ideal customer profile is the type of company most likely to buy from you. See ICP vs persona, 5 steps and a template to define yours.
The Growth of the AI Market in LATAM: Why Companies Need to Stay Updated
The growth of AI in Latin America: investments, startups and what changes in sales and prospecting for companies in the region.
Beyond First Names: Unveiling the Power of AI-Driven Hyper-Personalization in Sales
Hyper-personalization with AI in sales: how to go beyond first names and craft relevant outreach for every lead, ethically and at scale.
What Is an AI Agent? How It Works in Sales and Support
What is an AI agent? How AI agents differ from AI and chatbots, how they work on WhatsApp, and real sales and support examples with published results.
After Raising R$10 Million, Nuvia Makes M&A Move to Scale AI in Sales
After raising R$10 million, Nuvia makes an acquisition to accelerate AI in sales and customer service in Brazil and Latin America.
How to Create an AI-Driven Go-To-Market (GTM) Strategy
What a go-to-market (GTM) strategy is and how to build an AI-driven GTM: market, ICP, positioning, channels and execution.
Understanding Sales Enablement and the Top Tools for 2025
What sales enablement is, why it matters for B2B teams and which sales enablement tools help your reps sell better and ramp up faster.
Case Studies: Companies Revolutionizing Sales with AI
AI sales case studies: how companies like Razorpay, Vodafone, Oracle and Shopify use AI for lead scoring, sales planning and personalization.
Artificial Intelligence in Sales: Are You Ready to Lead the Future?
AI for sales: predictive analytics, lead generation and qualification, and conversational AI. See the benefits and how to get started.
How to Implement AI Tools in Your Sales Strategy
How to implement AI tools in your sales strategy in 6 steps: goals, tool choice, integration, training and ongoing optimization.
From Leads to Sales: How AI Agents Are Powering Sales Success
From leads to sales: how AI agents transform every stage of the sales journey, with use cases, benefits and challenges.
Ditch Mass Emails: How AI Is Revolutionizing Cold Outreach
How AI is changing cold outreach: replace mass email blasts with personalized conversations that get replies.
AI SDR and BDR: what it is, how it works and how to deploy it
An AI SDR replies to, qualifies and books meetings with your leads 24/7. See how it works, BDR vs SDR, and how to deploy an AI SDR agent step by step.
How AI Will Change B2B Lead Generation: An Ongoing Revolution
How AI will change B2B lead generation: the trends, what already works and how to bring AI into your team’s lead generation.
Artificial Intelligence in Sales: Empowering Teams for Success
Artificial intelligence in sales: the business value, the risks and how to roll out AI in your sales team without losing control.
The Role of Chatbots in Enhancing Customer Experience
The role of chatbots in customer experience: where they help, where they get stuck and why an AI agent understands context and resolves more.
Unlock the Power of Sales Automation with AI
AI-powered sales automation: find leads faster, build stronger connections, cut repetitive tasks and free up time to sell.
How AI Can Personalize Offers and Promotions: Winning Customer Loyalty
How to create personalized offers with AI: tailor promotions to behavior and context to grow customer loyalty.
Inbound & Outbound Campaigns with AI: How to Integrate for Higher Sales
How to combine inbound and outbound with AI: more predictable lead generation, lower CAC and higher conversion in one process.
AI Agents in Action: Examples, Benefits, and How to Use Them
Examples of AI agents in action: what they are, the benefits, real business use cases and how to start using them.
B2B Sales KPIs: A Guide to Growth Metrics That Matter
The B2B sales KPIs that matter: prospecting, conversion, pipeline and revenue metrics every sales team should track.
The Eternal Challenge of B2B Prospecting
The never-ending B2B prospecting challenge: why finding and engaging the right leads is so hard and what AI changes in the process.
Productivity and Accuracy: The Formula to Generate More Qualified Leads
The formula for more qualified B2B leads: smart lists, real-time qualification and less manual work for your sales team.