Renewable energy backed by a 120-year-old group
(re)energisa is Grupo Energisa's brand for shared solar energy and the free energy market. It brings up to 30% savings on the electricity bill to homes, shops, industries and rural properties, with no construction work and no panels installed on site.
Nuvia works across (re)energisa's sales journey: from the lead's first contact, through a campaign or the website, to the acceptance of the proposal.
More leads, smaller tickets and customers who won't wait
Opening Brazil's free energy market to low-voltage customers multiplies the top of the funnel: many more leads, with smaller tickets. Hiring reps at the same pace doesn't add up.
And leads don't wait: 45% of them arrive outside business hours, when no one on the team is there to reply.
Reps used to run the whole journey
Answering the first contact, requesting and checking the electricity bill, simulating the discount, putting the proposal together and chasing the acceptance: every step was manual and went through the rep. Most of the team's time went to leads that would never close.
The question was how to serve, educate, quote and follow up with hundreds of thousands of consumers without multiplying sales costs, while still offering the best experience.
Nuvia's AI takes the journey all the way to acceptance
Nuvia redesigned the sales journey into four steps, with AI and automation in each one: capture, bill collection and reading, quote and acceptance. The rep only steps in to close.
24/7 service, by text and by voice message
The AI replies in seconds, day, night or weekend: the time to the first reply dropped by more than 99%. It understands text and voice messages, answers questions about the savings and engages the lead from the very first contact, with no queue and no extra shifts.
Campaigns with cadences and follow-ups with context
Outbound prospecting runs on campaign cadences with several touches. With the cadence, the response rate rises from 17% on the first touch to 29%, 70% more. And 22% of the leads who engaged only did so because of the cadence or came back through a follow-up, which picks the conversation up with a summary of what was said and where the lead stopped.
Eligibility checked before the rep
With the bill data, the AI checks whether the customer is eligible. Ineligible leads are ruled out on the spot, without taking up the rep's time with cases they used to review by hand.
A single view of the customer, integrated with the group's stack
Every conversation, inbound and outbound, lives on one platform, with the full history and a flag for who is already a customer. Nuvia is integrated with the group's ERP and CRM: each lead's data and documents go to the CRM, inform marketing and keep contracts organized.
Each lead gets a score based on interest and on satisfaction with the service, and every campaign step is measured: the team knows when and why a campaign underperforms, and adjusts fast.
From first contact to acceptance, with AI at every step
The lead comes in through a campaign or the website and lands straight in a WhatsApp conversation. From there, the Smart Funnel runs the journey and hands the rep a customer ready to close:
- 01CaptureThe AI replies in seconds, at any time, understands text and voice messages and engages the lead on first contact.
- 02Bill readingBill collection and readingThe AI asks for the electricity bill, follows up until it arrives and reads it in any format and quality, in 95% less time than reading it by hand. If the photo doesn't work, it asks for another one.
- 03Automated quoteQuoteWith the bill data, the AI simulates the discount on the spot, in 99% less time than a manual quote, and shows the monthly and yearly savings right in the conversation.
- 04Acceptance and closingThe lead accepts the proposal in the conversation and reaches the rep with a complete record. The AI follows up on the contract signature and the rep registers the sale.
Bill reading: the electricity bill becomes a record and a quote
Photo or PDF, Nuvia reads the bill right in the conversation, checks eligibility and uses the data to simulate the savings on the spot. The rep gets everything ready.
- Utility
- Energisa Mato Grosso
- Bill amount
- R$ 486.90
- Consumption
- 412 kWh
- City
- Cuiabá - MT
- Eligible
- Yes
Productivity at every step, and reps focused on closing
Within a few months of operation, every step of the journey got faster and started being measured:
- 01First replyMore than 99% less time to the first contact with the lead, at any hour.
- 02Bill reading95% less time to receive, read and check the electricity bill.
- 03Quote99% less time to simulate the discount and show the savings.
- 04RepUp to 10x more productivity per rep, with the same team.
A funnel that converts at every step
From the first conversation to acceptance, the AI-powered journey showed consistent results:
- 01Conversation63% of the leads reached talk to the AI.
- 02Bill70% of the bills requested are received, read and analyzed by the AI.
- 03Quote68% of the bills read turn into a quote on the spot.
- 04Acceptance44% of those who receive the quote accept the proposal.
Reps just close
Today, 100% of the leads that reach a rep already have the bill read, eligibility checked, a quote and an acceptance. The AI handles the rest of the journey, and the team spends its time on what only a person does well: closing the sale.
That lets (re)energisa grow the top of the funnel, with more media and a bigger base, without adding reps.
Ready to scale
Leads that arrive after hours get an answer right away, with no queue. And the same journey gets the operation ready for the opening of the free energy market: the next step is a fully digital sale, with the AI also sending the proposal and the contract.