How Chocolat du Jour handled 25,000
conversations over Easter, in under
8 days, without growing the team

Fine bean-to-bar chocolate since 1987, with stores in São Paulo, Rio de Janeiro, Goiânia and Salvador and online sales through its VTEX store. Three sales reps run WhatsApp, which gets customers all year and grows sharply on gifting dates.

1. 01Customer base re-engagementCampaigns take the catalog to past customers on every date of the calendar.
2. 02Customer serviceThe AI answers, shows the catalog and hands the team the order ready.
3. 03After hoursNights and weekends answered in seconds.
4. 04After-salesOrder status, carts and support with the same AI.

Chocolat du Jour uses WhatsApp Campaigns to take its catalog to the historical customer base at Easter, Mother's Day, Father's Day and store events. Every reply lands in the funnel, with the AI answering right away, and shoppers who aren't ready to buy keep receiving the brand's news.

Pop, Nuvia's AI agent, searches the VTEX store catalog, answers delivery, store and pickup questions and hands the team the order ready, with name, tax ID and address.

At Easter, there were 25,000 conversations in under 8 days for three sales reps, about 8,000 per person. With 91% of conversations led by the AI, the team kept what was ready to close.

13% of messages arrive on Saturday or Sunday, with the stores closed. The AI answers just as fast at any hour and leaves the order ready for the team.

The AI looks up the order in the VTEX store by tax ID or order number and replies with the real status. When it can't find it, it asks the customer to double-check.

Shoppers who stop mid-purchase are contacted again, and what customers ask in each conversation helps plan the next date.

The everyday setup handled the peak: the team didn't grow for the season and received orders ready to close. After Easter, Chocolat du Jour took Nuvia to all of its stores.