Sales and Marketing
This category covers the day-to-day of sales and marketing operations, from first touch to closed deal. We write about sales funnels, pipeline stages, lead handoff between marketing and sales, revenue forecasting and how to run your team week after week. You will also find content on the metrics that matter, reporting and connecting your work with CRMs like HubSpot and Salesforce. The articles are for sales managers, marketing leaders, RevOps analysts and business owners who want a clearer view of their revenue engine. At Nuvia, that view lives in Pipeline and Dashboards, where deals move forward as conversations happen.
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Sales and Marketing articles
AI Agents in Sales: Revolutionizing Customer Engagement and Revenue Growth
AI agents in sales: how they engage customers, qualify opportunities and grow revenue without growing headcount at the same pace.
How to Create a Smart and Fully Automated Sales Funnel
How to build a smart, automated sales funnel in 6 steps: audience, stages, lead magnets, automation, landing pages and CRM with AI.
Boosting Sales Productivity with AI Agents: Tools and Best Practices
How to boost sales productivity with AI agents: the essential tools and best practices to roll them out in your sales team.
What is ICP? Meaning, examples and how to define yours
ICP meaning: the ideal customer profile is the type of company most likely to buy from you. See ICP vs persona, 5 steps and a template to define yours.
The Growth of the AI Market in LATAM: Why Companies Need to Stay Updated
The growth of AI in Latin America: investments, startups and what changes in sales and prospecting for companies in the region.
How to Create an AI-Driven Go-To-Market (GTM) Strategy
What a go-to-market (GTM) strategy is and how to build an AI-driven GTM: market, ICP, positioning, channels and execution.
Understanding Sales Enablement and the Top Tools for 2025
What sales enablement is, why it matters for B2B teams and which sales enablement tools help your reps sell better and ramp up faster.
Case Studies: Companies Revolutionizing Sales with AI
AI sales case studies: how companies like Razorpay, Vodafone, Oracle and Shopify use AI for lead scoring, sales planning and personalization.
Artificial Intelligence in Sales: Are You Ready to Lead the Future?
AI for sales: predictive analytics, lead generation and qualification, and conversational AI. See the benefits and how to get started.
How to Implement AI Tools in Your Sales Strategy
How to implement AI tools in your sales strategy in 6 steps: goals, tool choice, integration, training and ongoing optimization.