1. [What's new](https://nuvia.ai/en/novidades)

# WhatsApp billing rules change starting October 1

AnnouncementSeptember 4, 2026by Operações Nuvia

Starting October 1, Meta will charge for service messages: the replies you send within the 24-hour window after a customer reaches out to you.

[Learn more](https://nuvia.ai/en/docs/artigos/16821585-meta-announces-whatsapp-billing-changes-starting-october-1)

[PreviousNuvia MCP](https://nuvia.ai/en/novidades/148746-nuvia-mcp) [NextWhatsApp: customers can now message you without showing their number](https://nuvia.ai/en/novidades/162511-whatsapp-customers-can-message-you-without-showing-number)

---
Source: https://nuvia.ai/en/novidades/156398-whatsapp-billing-rules-change-starting-october-1