1. [Help](https://nuvia.ai/en/docs) 2. [Campaigns](https://nuvia.ai/en/docs/colecoes/19377976-campaigns) 3. [WhatsApp Campaigns](https://nuvia.ai/en/docs/colecoes/19433179-whatsapp-campaigns) # How the default text for template variables works When a variable's data is blank, the message now sends normally instead of failing. The empty variable is replaced with blank text. Available on all plans Updated on September 21, 2026 [WhatsApp Campaigns](https://nuvia.ai/en/docs/colecoes/19433179-whatsapp-campaigns) 1. [How to create and launch a WhatsApp campaign in Nuvia](https://nuvia.ai/en/docs/artigos/14501312-how-to-create-and-launch-whatsapp-campaign-nuvia) 2. [How the default text for template variables works](https://nuvia.ai/en/docs/artigos/16891724-how-default-text-for-template-variables-works) 3. [How to use variables in WhatsApp templates in Nuvia](https://nuvia.ai/en/docs/artigos/15353096-how-to-use-variables-in-whatsapp-templates) 4. [How to verify your business on Meta](https://nuvia.ai/en/docs/artigos/16548621-how-to-verify-your-business-on-meta) 5. [Best practices for Meta marketing templates](https://nuvia.ai/en/docs/artigos/16736964-best-practices-for-meta-marketing-templates) On this page 1. What changed 2. When this matters 3. Frequently asked questions **On this page3 sections** 1. What changed 2. When this matters 3. Frequently asked questions When you use variables in WhatsApp templates (like the contact's name or the company name), some contacts may not have that data filled in. Before, a single empty variable made the whole message fail and not be sent. Now, the variable with no value is replaced with blank text and the message goes out normally. **Available on:** all plans. **To get started:** nothing to configure — the behavior applies automatically to all templates. ## What changed BeforeNow If any template variable had no value, the **whole** message wasn't sent The variable with no value is replaced with blank text and the message is sent normally For example, if the template says “Hi #{{nome}}, how are you?” and the contact has no name filled in, the message arrives as “Hi , how are you?” — instead of not arriving at all. ## When this matters - **Campaigns with a large base:** instead of losing part of the sends because some contacts are missing a field, the message reaches everyone - **Templates with many variables:** a single empty variable used to bring the message down. Now each variable is resolved independently - **Quick send in the conversation:** the same behavior applies to templates sent manually Tip even with blank default text, it's worth keeping your contacts' fields filled in. A message with “Hi , how are you?” works, but one with “Hi Maria, how are you?” is better. Review your base regularly to make sure the fields used in templates are filled in. ## Frequently asked questions ## Frequently asked questions **Do I need to change my templates to take advantage of this behavior?** No. All existing templates already use the new behavior automatically. No editing is needed. **Can I set a text other than blank for empty variables?** Today the default is always blank text. Make sure your contacts' fields are filled in to avoid gaps in the message. **Will the message have an odd space where the variable was?** The variable is replaced with empty text, with no extra space. Depending on how the template was written, an adjacent comma or space may remain — for example, “Hi , how are you?”. Keep this in mind when writing the template. [PreviousHow to create and launch a WhatsApp campaign in Nuvia](https://nuvia.ai/en/docs/artigos/14501312-how-to-create-and-launch-whatsapp-campaign-nuvia) [NextHow to use variables in WhatsApp templates in Nuvia](https://nuvia.ai/en/docs/artigos/15353096-how-to-use-variables-in-whatsapp-templates) Was this article helpful? ## Related articles - [How to track send failures (in the conversation and in the campaign)](https://nuvia.ai/en/docs/artigos/15518011-how-to-track-send-failures-in-conversation-and-campaign) - [How to write the instructions for a stage](https://nuvia.ai/en/docs/artigos/16515466-how-to-write-stage-instructions) - [Best practices for Meta marketing templates](https://nuvia.ai/en/docs/artigos/16736964-best-practices-for-meta-marketing-templates) [WhatsApp Campaigns](https://nuvia.ai/en/docs/colecoes/19433179-whatsapp-campaigns) 1. [How to create and launch a WhatsApp campaign in Nuvia](https://nuvia.ai/en/docs/artigos/14501312-how-to-create-and-launch-whatsapp-campaign-nuvia) 2. [How the default text for template variables works](https://nuvia.ai/en/docs/artigos/16891724-how-default-text-for-template-variables-works) 3. [How to use variables in WhatsApp templates in Nuvia](https://nuvia.ai/en/docs/artigos/15353096-how-to-use-variables-in-whatsapp-templates) 4. [How to verify your business on Meta](https://nuvia.ai/en/docs/artigos/16548621-how-to-verify-your-business-on-meta) 5. [Best practices for Meta marketing templates](https://nuvia.ai/en/docs/artigos/16736964-best-practices-for-meta-marketing-templates) ## Still need help? Customers reach support through the chat inside the platform. Not a customer yet? Talk to our team. [Talk to support in the platform](https://app.nuvia.ai) [I'm not a customer yet](https://nuvia.ai/en/contact) --- Source: https://nuvia.ai/en/docs/artigos/16891724-how-default-text-for-template-variables-works