1. [Help](https://nuvia.ai/en/docs) 2. [Campaigns](https://nuvia.ai/en/docs/colecoes/19377976-campaigns) # How to create and launch a multichannel campaign in Nuvia How to create campaigns that combine WhatsApp and LinkedIn in a single message sequence, switching channels by step. Available on All plans Who can do it Any user with access to the Campaigns module Updated on August 28, 2026 [Campaigns](https://nuvia.ai/en/docs/colecoes/19377976-campaigns) 1. [How to create and launch a multichannel campaign in Nuvia](https://nuvia.ai/en/docs/artigos/14590383-how-to-create-launch-multichannel-campaign-nuvia) 2. [How to set up dynamic audiences for campaigns](https://nuvia.ai/en/docs/artigos/14590386-how-to-set-up-dynamic-audiences-for-campaigns) 3. [How to pause and reactivate a campaign](https://nuvia.ai/en/docs/artigos/14569970-how-to-pause-and-reactivate-a-campaign) 4. [How to interpret campaign metrics](https://nuvia.ai/en/docs/artigos/14576475-how-to-interpret-campaign-metrics) 5. [How to use exclusion rules in campaigns](https://nuvia.ai/en/docs/artigos/17314000-how-to-use-exclusion-rules-in-campaigns) Multichannel campaigns let you combine WhatsApp and LinkedIn in a single message sequence, switching channels by step. This enables prospecting strategies that start on one channel and follow up on another. **Available on:** All plans. **Who can do it:** Any user with access to the **Campaigns** module. ## Before you start - At least **2 different channels connected** (e.g. WhatsApp + LinkedIn) - A **connected WhatsApp inbox** with an approved HSM template - A **LinkedIn account connected** via Unipile - A contact list with data for both channels (ideal) ### Key concepts ConceptWhat it is **Multichannel campaign** Combines two or more channels in a single sequence **Channel per step** Each step can use a different channel **Eligibility per channel** The system checks the contact's data for each channel **Conversation owner** Who follows up with the lead. Required on every step and different from the handling agent (who replies) ### Step 1: Create a new multichannel campaign 1. **Main Screen > Sidebar > Campaigns > New campaign** 2. Fill in the campaign name 3. Select the **Multichannel** channel 4. In **Sender account(s)**, choose which account each channel will send from. Accounts appear **grouped by channel** (LinkedIn and WhatsApp) and the chosen ones show up as **chips**; you select **one account per channel** (choosing another account for the same channel replaces the previous one) and remove an account with the chip's **x** 5. Click **Next** Important the Multichannel card is only enabled with at least 2 different channels connected. ### Step 2: Set up the audience 1. Select **Manual** or **External trigger** activation 2. Choose the contact source 3. The preview shows coverage by channel: contacts with WhatsApp, with LinkedIn, with both 4. Confirm the creation ### Step 3: Build the message sequence 1. Click **Add Step** 2. Select the **Channel** for this step: **WhatsApp** or **LinkedIn** 3. Set up the content for the chosen channel 4. Choose the **Conversation owner** — required on **every** step, WhatsApp or LinkedIn. The options are **Unassigned**, **HubSpot Owner** (with the integration connected) or an **active user** on the platform. The owner can't be the AI agent 5. On **WhatsApp** steps, in the **Assignments** block, set who **Handles** the conversation when the contact replies: **AI agent**, **HubSpot Owner** (with the integration connected), a specific **agent** from the user list, or **Unassigned**. The **Keep assignment for existing conversations** option is checked by default and keeps whoever is already on the conversation — owner or agent 6. Set the interval and repeat for each step Good to know the **Handling** field only unlocks after the **Conversation owner** is chosen, and the step won't save without an owner. When owner and handling agent are different people, the **owner** is recorded as responsible for the conversation. Steps created before this feature are treated as **Unassigned** and require choosing an owner when you edit them. #### Example of a multichannel sequence StepChannelActionInterval 1 WhatsApp Introductory HSM template Immediate 2 LinkedIn Connection invitation 2 days 3 WhatsApp Follow-up 3 days 4 LinkedIn Direct message 2 days ### Limits and rules RuleValue **Required channels** At least 2 connected **Eligibility** Checked per step; a contact without the data skips the step **Conversation owner** Required on every step. Doesn't accept the AI agent and takes priority over the handling agent **Stop on Reply** A reply on any channel ends the enrollment ## Frequently asked questions ## Frequently asked questions **What happens if a contact only has WhatsApp?** The system skips the LinkedIn steps and continues normally to the next step. **Does Stop on Reply work across channels?** Yes. A reply on any channel ends all following steps. **Do I also need to set the owner on LinkedIn steps?** Yes. The **Conversation owner** is required on every step of the sequence, regardless of the channel. The **Handling** field, on the other hand, is still a setting for WhatsApp steps. **Can I combine more than two channels?** Currently WhatsApp and LinkedIn. New channels will be added as they become available. [NextHow to set up dynamic audiences for campaigns](https://nuvia.ai/en/docs/artigos/14590386-how-to-set-up-dynamic-audiences-for-campaigns) Was this article helpful? ## Related articles - [How to create and launch your first WhatsApp campaign in Nuvia](https://nuvia.ai/en/docs/artigos/14489458-how-to-create-and-launch-your-first-whatsapp-campaign) - [How to set up and use Smart Follow-ups in Nuvia](https://nuvia.ai/en/docs/artigos/14580483-how-to-set-up-use-smart-follow-ups-nuvia) - [How to create and launch your first LinkedIn campaign in Nuvia](https://nuvia.ai/en/docs/artigos/15181600-how-to-create-and-launch-your-first-linkedin-campaign) - [How to test your agent for the first time at the end of onboarding](https://nuvia.ai/en/docs/artigos/16414196-test-your-agent-first-time-end-of-onboarding) - [How to use exclusion rules in campaigns](https://nuvia.ai/en/docs/artigos/17314000-how-to-use-exclusion-rules-in-campaigns) [Campaigns](https://nuvia.ai/en/docs/colecoes/19377976-campaigns) 1. [How to create and launch a multichannel campaign in Nuvia](https://nuvia.ai/en/docs/artigos/14590383-how-to-create-launch-multichannel-campaign-nuvia) 2. [How to set up dynamic audiences for campaigns](https://nuvia.ai/en/docs/artigos/14590386-how-to-set-up-dynamic-audiences-for-campaigns) 3. [How to pause and reactivate a campaign](https://nuvia.ai/en/docs/artigos/14569970-how-to-pause-and-reactivate-a-campaign) 4. [How to interpret campaign metrics](https://nuvia.ai/en/docs/artigos/14576475-how-to-interpret-campaign-metrics) 5. [How to use exclusion rules in campaigns](https://nuvia.ai/en/docs/artigos/17314000-how-to-use-exclusion-rules-in-campaigns) ## Still need help? Customers reach support through the chat inside the platform. Not a customer yet? Talk to our team. [Talk to support in the platform](https://app.nuvia.ai) [I'm not a customer yet](https://nuvia.ai/en/contact) --- Source: https://nuvia.ai/en/docs/artigos/14590383-how-to-create-launch-multichannel-campaign-nuvia