1. [Help](https://nuvia.ai/en/docs)
2. [Getting Started](https://nuvia.ai/en/docs/colecoes/19377946-getting-started)

# Nuvia glossary of terms

Understand the platform's main terms with the Nuvia Glossary.

Updated on August 3, 2026

[Getting Started](https://nuvia.ai/en/docs/colecoes/19377946-getting-started)

1. [Quick guide: Nuvia platform overview](https://nuvia.ai/en/docs/artigos/14500951-quick-guide-nuvia-platform-overview)
2. [How to test your agent for the first time at the end of onboarding](https://nuvia.ai/en/docs/artigos/16414196-test-your-agent-first-time-end-of-onboarding)
3. [How the Nuvia trial period works](https://nuvia.ai/en/docs/artigos/16161781-how-the-nuvia-trial-period-works)
4. [How to create your account and log in to Nuvia for the first time](https://nuvia.ai/en/docs/artigos/14489200-how-to-create-your-account-and-log-in-first-time)
5. [How to invite users and build your team in Nuvia](https://nuvia.ai/en/docs/artigos/14489475-how-to-invite-users-and-build-your-team)
6. [How to create your first contact list in Nuvia](https://nuvia.ai/en/docs/artigos/14489491-how-to-create-your-first-contact-list)
7. [Understanding Nuvia credits](https://nuvia.ai/en/docs/artigos/14688479-understanding-nuvia-credits)
8. [How to set up your first Smart Funnel in Nuvia](https://nuvia.ai/en/docs/artigos/14489227-how-to-set-up-your-first-smart-funnel)
9. [How to connect LinkedIn to Nuvia](https://nuvia.ai/en/docs/artigos/14489367-how-to-connect-linkedin-to-nuvia)
10. [How to create and launch your first LinkedIn campaign in Nuvia](https://nuvia.ai/en/docs/artigos/15181600-how-to-create-and-launch-your-first-linkedin-campaign)
11. [How to connect WhatsApp to Nuvia](https://nuvia.ai/en/docs/artigos/14489425-how-to-connect-whatsapp-to-nuvia)
12. [How to create and launch your first WhatsApp campaign in Nuvia](https://nuvia.ai/en/docs/artigos/14489458-how-to-create-and-launch-your-first-whatsapp-campaign)
13. [Nuvia glossary of terms](https://nuvia.ai/en/docs/artigos/14580494-nuvia-glossary-of-terms)
14. [How to change your profile photo in Nuvia](https://nuvia.ai/en/docs/artigos/17314015-how-to-change-your-profile-photo-in-nuvia)

On this page

1. Campaign
2. Knowledge Center
3. Smart Follow-up
4. Smart Funnel
5. HSM (Highly Structured Message)
6. Integration
7. KPI (Key Performance Indicator)
8. Lead
9. List
10. Service Metric
11. Campaign Metric
12. Valid Phone Number
13. Dashboards
14. Pipeline
15. Qualification
16. Segmentation
17. Webhook

**On this page17 sections**

1. Campaign
2. Knowledge Center
3. Smart Follow-up
4. Smart Funnel
5. HSM (Highly Structured Message)
6. Integration
7. KPI (Key Performance Indicator)
8. Lead
9. List
10. Service Metric
11. Campaign Metric
12. Valid Phone Number
13. Dashboards
14. Pipeline
15. Qualification
16. Segmentation
17. Webhook

## Campaign

**Definition:** A configurable sequence of WhatsApp and LinkedIn messages sent to a group of contacts in defined steps and intervals. Each campaign can have multiple follow-up steps.

**Example:** “3-step campaign: Initial contact + Follow-up 2 days later + Final follow-up 5 days later”

## Knowledge Center

**Definition:** A centralized database that stores information, policies, FAQs and instructions. All Nuvia modules (especially the AI) access this base to answer questions without human intervention.

**Usage context:** “Updating the Knowledge Center with the new warranty policy ensures the Smart Funnel answers correctly.”

## Smart Follow-up

**Definition:** An automatic system that re-engages inactive contacts. The AI detects when a lead has stopped interacting and automatically sends a re-engagement campaign with a personalized message.

**Usage context:** “We set up a Smart Follow-up for contacts who didn't reply within 3 hours.”

## Smart Funnel

**Definition:** An Artificial Intelligence agent that runs complete WhatsApp conversations on its own. It qualifies leads, answers questions, books meetings and transfers to humans at the right time.

**Usage context:** “We put a Smart Funnel in place to handle the first qualifications — now 80% of leads arrive pre-qualified.”

## HSM (Highly Structured Message)

**Definition:** A message template pre-approved by WhatsApp for business purposes. HSMs have faster delivery and can be sent even outside the conversation's 24-hour window.

**Usage context:** “Our first contact message must be an approved HSM.”

## Integration

**Definition:** A connection between Nuvia and external tools (HubSpot, Salesforce, RD Station, Google Calendar, webhooks). It lets systems share data in real time or on a schedule.

**Usage context:** “We turned on the HubSpot integration to sync contacts and deals automatically.”

## KPI (Key Performance Indicator)

**Definition:** A key performance indicator. In Nuvia, examples include: campaign reply rate, response time, Pipeline conversion rate.

**Usage context:** “Our campaign KPI is a reply rate of at least 15%.”

## Lead

**Definition:** A person's or company's contact identified as a prospect — someone who fits your ICP and can be approached.

**Usage context:** “We added 200 new leads to the campaign yesterday.”

## List

**Definition:** A base of contacts or companies. A List is created manually (CSV import, capture via search) and its members don't change unless you deliberately add or remove contacts.

**Example:** “We created a List with 500 contacts imported via CSV.”

## Service Metric

**Definition:** Performance indicators for the Conversations module, including: conversation volume, average response time, resolution rate without transfer.

**Usage context:** “We checked the service metrics to see if response time improved.”

## Campaign Metric

**Definition:** Campaign performance indicators: number of sends, delivery rate, open rate, reply rate.

**Usage context:** “The last campaign's reply rate was 18% — above the 15% goal.”

## Valid Phone Number

**Definition:** A verified, active WhatsApp number, ready to receive messages. Invalid numbers cause delivery failures.

**Usage context:** “We need to validate the list — there are 50 invalid numbers that should be removed.”

## Dashboards

**Definition:** An analytics hub with three tabs: Service (volume, response time), Campaigns (reach, delivery, replies) and Pipeline (conversion, drop-off).

**Usage context:** “We check the Dashboards every morning to track the previous day's progress.”

## Pipeline

**Definition:** A real-time sales Kanban. It shows all leads organized by stage (e.g. Initial Contact, Qualified, Proposal, Closed). Stages are customizable and updated automatically through AI actions.

**Usage context:** “We move the lead to ‘Proposal’ when the Smart Funnel manages to book a meeting.”

## Qualification

**Definition:** The process of validating a lead to confirm it meets your sales criteria (budget, need, authority, timeline). The AI qualifies leads automatically in Smart Funnels.

**Usage context:** “The Funnel does the initial qualification; contacts with no budget are discarded.”

## Segmentation

**Definition:** Dividing a contact base into smaller groups based on common criteria (job title, industry, location, behavior). It allows more effective campaign targeting.

**Usage context:** “We segmented the list into 3 groups: Directors, Managers and Operations, and each group gets a different message.”

## Webhook

**Definition:** A URL-based integration that lets external events trigger actions in Nuvia. For example: when a deal is closed in Salesforce, a campaign is automatically triggered in Nuvia.

**Usage context:** “We set up a webhook to trigger a Smart Funnel every time a contact is created in HubSpot.”

[PreviousHow to create and launch your first WhatsApp campaign in Nuvia](https://nuvia.ai/en/docs/artigos/14489458-how-to-create-and-launch-your-first-whatsapp-campaign) [NextHow to change your profile photo in Nuvia](https://nuvia.ai/en/docs/artigos/17314015-how-to-change-your-profile-photo-in-nuvia)

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## Related articles

- [How to set up the Google Calendar integration in Nuvia](https://nuvia.ai/en/docs/artigos/14500773-how-to-set-up-google-calendar-integration-nuvia)
- [Quick guide: Nuvia platform overview](https://nuvia.ai/en/docs/artigos/14500951-quick-guide-nuvia-platform-overview)
- [How to set up and use Smart Follow-ups in Nuvia](https://nuvia.ai/en/docs/artigos/14580483-how-to-set-up-use-smart-follow-ups-nuvia)

[Getting Started](https://nuvia.ai/en/docs/colecoes/19377946-getting-started)

1. [Quick guide: Nuvia platform overview](https://nuvia.ai/en/docs/artigos/14500951-quick-guide-nuvia-platform-overview)
2. [How to test your agent for the first time at the end of onboarding](https://nuvia.ai/en/docs/artigos/16414196-test-your-agent-first-time-end-of-onboarding)
3. [How the Nuvia trial period works](https://nuvia.ai/en/docs/artigos/16161781-how-the-nuvia-trial-period-works)
4. [How to create your account and log in to Nuvia for the first time](https://nuvia.ai/en/docs/artigos/14489200-how-to-create-your-account-and-log-in-first-time)
5. [How to invite users and build your team in Nuvia](https://nuvia.ai/en/docs/artigos/14489475-how-to-invite-users-and-build-your-team)
6. [How to create your first contact list in Nuvia](https://nuvia.ai/en/docs/artigos/14489491-how-to-create-your-first-contact-list)
7. [Understanding Nuvia credits](https://nuvia.ai/en/docs/artigos/14688479-understanding-nuvia-credits)
8. [How to set up your first Smart Funnel in Nuvia](https://nuvia.ai/en/docs/artigos/14489227-how-to-set-up-your-first-smart-funnel)
9. [How to connect LinkedIn to Nuvia](https://nuvia.ai/en/docs/artigos/14489367-how-to-connect-linkedin-to-nuvia)
10. [How to create and launch your first LinkedIn campaign in Nuvia](https://nuvia.ai/en/docs/artigos/15181600-how-to-create-and-launch-your-first-linkedin-campaign)
11. [How to connect WhatsApp to Nuvia](https://nuvia.ai/en/docs/artigos/14489425-how-to-connect-whatsapp-to-nuvia)
12. [How to create and launch your first WhatsApp campaign in Nuvia](https://nuvia.ai/en/docs/artigos/14489458-how-to-create-and-launch-your-first-whatsapp-campaign)
13. [Nuvia glossary of terms](https://nuvia.ai/en/docs/artigos/14580494-nuvia-glossary-of-terms)
14. [How to change your profile photo in Nuvia](https://nuvia.ai/en/docs/artigos/17314015-how-to-change-your-profile-photo-in-nuvia)

## Still need help?

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[Talk to support in the platform](https://app.nuvia.ai) [I'm not a customer yet](https://nuvia.ai/en/contact)

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Source: https://nuvia.ai/en/docs/artigos/14580494-nuvia-glossary-of-terms