1. [Help](https://nuvia.ai/en/docs) 2. [Campaigns](https://nuvia.ai/en/docs/colecoes/19377976-campaigns) # How to pause and reactivate a campaign Pause or archive campaigns to adjust your strategy or keep your account organized. Available on all plans Who can do it managers and admins with access to the Campaigns module Updated on August 3, 2026 [Campaigns](https://nuvia.ai/en/docs/colecoes/19377976-campaigns) 1. [How to create and launch a multichannel campaign in Nuvia](https://nuvia.ai/en/docs/artigos/14590383-how-to-create-launch-multichannel-campaign-nuvia) 2. [How to set up dynamic audiences for campaigns](https://nuvia.ai/en/docs/artigos/14590386-how-to-set-up-dynamic-audiences-for-campaigns) 3. [How to pause and reactivate a campaign](https://nuvia.ai/en/docs/artigos/14569970-how-to-pause-and-reactivate-a-campaign) 4. [How to interpret campaign metrics](https://nuvia.ai/en/docs/artigos/14576475-how-to-interpret-campaign-metrics) 5. [How to use exclusion rules in campaigns](https://nuvia.ai/en/docs/artigos/17314000-how-to-use-exclusion-rules-in-campaigns) On this page 1. What you need before you start 2. Pause a campaign 3. What happens when you pause 4. Reactivate a paused campaign 5. Archive a campaign 6. Limits and rules 7. Common errors and solutions 8. Frequently asked questions **On this page8 sections** 1. What you need before you start 2. Pause a campaign 3. What happens when you pause 4. Reactivate a paused campaign 5. Archive a campaign 6. Limits and rules 7. Common errors and solutions 8. Frequently asked questions Pausing a campaign temporarily stops all pending sends without losing the contacts' progress. **Available on:** all plans. **Who can do it:** managers and admins with access to the **Campaigns** module. **Module:Main Screen > Side Menu > Campaigns** ## What you need before you start - The campaign you want to pause has the **Active** status - You have manager or admin permission ## Pause a campaign You can pause a campaign in two ways: ### From the campaign list 1. In the side menu, click **Campaigns** 2. Find the active campaign you want to pause 3. Click the actions menu (⋮) on the campaign row 4. Click the toggle to **deactivate** it 5. Click **Pause campaign** when the confirmation popup appears ### From the campaign details screen 1. Click the actions menu (⋮) on the campaign row, then click **View details** 2. On the details screen, click the **Pause** button ## What happens when you pause Understanding the impact of pausing is key to deciding when to use it: - New sends stop immediately. Message steps that were in the queue aren't processed while the campaign is paused. - Contacts who already received earlier messages aren't affected. Messages already sent stay delivered as usual. - Campaigns with an external trigger stop processing new events. During the pause, CRM events don't add new contacts to the campaign. - Metrics are preserved. All send, delivery, and reply data remain available in the paused campaign. ## Reactivate a paused campaign ### From the campaign list 1. Find the paused campaign in the list 2. Click the actions menu (⋮) 3. Click the toggle to **activate** it ### From the campaign details screen 1. Click the actions menu (⋮) on the campaign row, then click **View details** 2. Click the **Activate** button ### What happens when you reactivate - Contacts in progress continue from the step they were on when the campaign was paused - Pending steps are queued again for processing - Recurring campaigns run again at the next cron occurrence - Campaigns with an external trigger start processing CRM events again Important manual campaigns with the **Completed** status can't be reactivated. If the manual campaign has already finished the send cycle for all contacts, you'll see the message “Completed manual campaigns can't be reactivated”. In that case, create a new campaign. ## Archive a campaign If the campaign won't be used anymore and you want to keep the list organized, use the archive option: 1. In the campaign list, click the campaign's actions menu (⋮) 2. Click **Archive** ### What happens when you archive - The campaign can't be edited or reactivated; archiving is permanent - Historical data and metrics are preserved - The campaign is hidden from the list by default; use the **Archived** status filter to see it - Archived campaigns remain available in the analytics dashboards when the “Archived” status filter is applied Important unlike pausing, archiving is irreversible. You can't reactivate an archived campaign. Only archive when you're sure the campaign won't be used anymore. ## Limits and rules RuleValue Which campaigns can be paused Only campaigns with the **Active** status Which campaigns can be activated Campaigns with the **Paused** or **Draft** status. **Completed** manual campaigns can't be reactivated Which campaigns can be archived Any campaign, regardless of status Archiving Irreversible; the campaign can't be edited or reactivated after archiving Data after pausing Enrollments and metrics fully preserved Data after archiving Historical data and metrics preserved, but the campaign is hidden from the default list ## Common errors and solutions ProblemLikely causeSolution The **Pause** option doesn't appear in the menu The campaign isn't in **Active** status (it may be Draft, Completed, or Archived) Check the campaign status. Only active campaigns can be paused The **Activate** option doesn't appear in the menu The campaign is archived or is a manual campaign that has already completed Archived campaigns and completed manual campaigns can't be reactivated. Create a new campaign Campaign reactivated but messages aren't being sent Outside business hours, or all enrollments have already completed Check whether the campaign has active enrollments. Confirm you're within business hours (8 a.m.–6 p.m., Mon–Fri) Contacts didn't receive messages after reactivation The contact replied during the pause and Stop on Reply ended the enrollment Expected behavior. Stop on Reply ends the enrollment when the contact replies, regardless of the campaign status ## Frequently asked questions ## Frequently asked questions **When I pause, are messages that were being sent at that moment canceled?** Messages already being sent through the WhatsApp API at the exact moment of the pause may be completed. Pausing stops processing new messages in the queue, but doesn't cancel messages already submitted to the API. **How long does it take for the pause to take effect?** The effect is immediate. When you confirm the pause, the status changes to **Paused** and new sends stop being processed. **Can I edit the message sequence while the campaign is paused?** Existing steps can't be edited (they become immutable after activation). **If I pause and reactivate several times, do contacts get duplicate messages?** No. The system tracks which step each contact has already received. When you reactivate, each enrollment continues from the next pending step and never resends a completed step. **Is there a limit to how many times I can pause and reactivate?** There's no limit. You can pause and reactivate as many times as you need. **When should I pause vs. when should I archive?** Pause when the interruption is temporary and you plan to resume sending. Archive when the campaign won't be used anymore and you want to keep the list clean. The key difference: pausing is reversible, archiving is permanent. **What happens to recurring campaigns that were paused for several days?** Runs that should have happened during the pause are lost; the system doesn't make them up retroactively. When you reactivate, the campaign runs again at the next occurrence of the cron expression. **Does pausing affect the campaign metrics?** No. All metrics accumulated before the pause (sends, deliveries, replies, conversions) are preserved. New metrics keep being recorded as usual after reactivation. [PreviousHow to set up dynamic audiences for campaigns](https://nuvia.ai/en/docs/artigos/14590386-how-to-set-up-dynamic-audiences-for-campaigns) [NextHow to interpret campaign metrics](https://nuvia.ai/en/docs/artigos/14576475-how-to-interpret-campaign-metrics) Was this article helpful? ## Related articles - [How to create and launch your first LinkedIn campaign in Nuvia](https://nuvia.ai/en/docs/artigos/15181600-how-to-create-and-launch-your-first-linkedin-campaign) - [How to enroll leads/contacts in Nuvia campaigns directly from a HubSpot workflow](https://nuvia.ai/en/docs/artigos/15879734-enroll-contacts-nuvia-campaigns-from-hubspot-workflow) - [How to deactivate and reactivate a user](https://nuvia.ai/en/docs/artigos/16497565-how-to-deactivate-and-reactivate-a-user) [Campaigns](https://nuvia.ai/en/docs/colecoes/19377976-campaigns) 1. [How to create and launch a multichannel campaign in Nuvia](https://nuvia.ai/en/docs/artigos/14590383-how-to-create-launch-multichannel-campaign-nuvia) 2. [How to set up dynamic audiences for campaigns](https://nuvia.ai/en/docs/artigos/14590386-how-to-set-up-dynamic-audiences-for-campaigns) 3. [How to pause and reactivate a campaign](https://nuvia.ai/en/docs/artigos/14569970-how-to-pause-and-reactivate-a-campaign) 4. [How to interpret campaign metrics](https://nuvia.ai/en/docs/artigos/14576475-how-to-interpret-campaign-metrics) 5. [How to use exclusion rules in campaigns](https://nuvia.ai/en/docs/artigos/17314000-how-to-use-exclusion-rules-in-campaigns) ## Still need help? Customers reach support through the chat inside the platform. Not a customer yet? Talk to our team. [Talk to support in the platform](https://app.nuvia.ai) [I'm not a customer yet](https://nuvia.ai/en/contact) --- Source: https://nuvia.ai/en/docs/artigos/14569970-how-to-pause-and-reactivate-a-campaign